It has become increasingly challenging to launch products in ever-growing industries. Right from creating awareness around the product, educating the potential customers, generating leads and converting them- which is why we place so much emphasis on understanding your market and your customers.

A STRATEGY LED BY INSIGHTS WILL DELIVER RESULTS

Knowledge and insights will enable your company to shift the needle in a new market. Having a comprehensive understanding of your customer profile, their buying and behaviours and triggers will give you a lead advantage when developing your commercial strategy.

Companies that have engaged us for delivering Customer Insights often find this exercise builds a database of early adopter customers they can test with.

Analysing your competitors will enable you to plan intelligently ahead with marketing that lands and resonates. These insights will be key to your product positioning and road map moving forwards.

With a good grasp of your customers, competitors and the market, Newfound will work with you to assess your market readiness, making recommendations about how to approach testing your product or service with prospects.

Is a direct-to-market route more likely to succeed or would a channel partner yield better results? With our support, you’ll know which channels to activate and how to localise your offering to ensure relevance.

USE CUSTOMER FEEDBACK TO BUILD ADVOCACY

Gathering feedback from onboarding a few customers will be hugely valuable in planning a successful launch to market. We can help you understand who those customers are and why they might like to work with you.

The additional time you have invested in building those relationships will help build great advocacy so when you launch, it will be with their endorsement.