Expanding internationally is a big decision for any business. It is a move rarely made without risk or cost. Before you take a leap in the dark, we urge you to take the time to really understand the market and the opportunity.

MAKE DECISIONS BASED ON REAL INSIGHT

We’ve seen many businesses make decisions based on gut feeling. More often than not it’s been a big mistake with a significant price tag.

That’s why we created Go-No-Go - to help companies minimise risk and make an informed decision based on real evidence.

Our in-depth market validation reports combined with introductions to in-market experts will provide a clear view of the opportunities and challenges ahead. This comprehensive insight will enable you, your team, advisers and investors to arrive at a strategic market validation decision you can trust.

There are two levels of market validation reports to choose from.

MARKET VALIDATION OVERVIEW REPORT

This is the entry level report, providing your business with a market overview to size up the potential opportunities

Your report will include:

• Overview of the local market
• Thorough product evaluation
• Assessment on product-market fit
• Assessment of market size
• Thorough competitor analysis
• Market trend analysis
• Recommendations you can act on

MARKET VALIDATION DEEP DIVE REPORT

Incorporates all the great data from the overview report but is a much deeper dive into your potential market exploring barriers to market and price comparison. Rich insights from in-depth qualitative interviews with potential customers and/or industry professionals gives a granular level of insight that can’t be achieved by desk research alone.